Ian Pfeffer

Gebundenes Buch

The Business Behind a Bottle

An Insider's Guide to Wholesale Alcohol Distribution in the USA

Beschreibung

I'm Ian Pfeffer, and after starting out as a novice in the beverage alcohol industry, I've navigated the turbulent waters of wine and spirits distribution to bring you this comprehensive guide. From bartender to business manager, this book chronicles my journey, providing an insider's perspective on the American alcohol distribution landscape. What's Inside:Regulatory Challenges and Compliance: Navigate the complex maze of federal and state regulations, permits, and licenses that are fundamental to U.S. alcohol distribution, with particular emphasis on distilled spirits and wine sales. Distribution and Market Access: Master the intricacies of the three-tier system for alcohol distribution, overcoming challenges of market access and tariffs to reach wholesalers and retailers effectively. Market Trends and Consumer Preferences: Adapt to changing consumer tastes, including non-alcoholic and low-alcohol beverage trends, and understand the impact of the growing craft distillery movement on wine and distilled spirits sales. Supply Chain and Logistics Management: Tackle supply chain disruptions affecting production and distribution while managing logistical hurdles to maintain profitability and meet consumer demand. Pricing and Profitability: Delve into pricing strategies for managing profitability, considering high excise taxes, market saturation, and economic factors impacting consumer spending on alcoholic beverages. Marketing, Branding, and Innovation: Build compelling brand stories, improve alcohol sales through A/B testing, and leverage digital marketing, while understanding consumer preferences in distilled spirits and wine. Key Stakeholder Insights: Explore the primary obstacles for producers, importers, and distributors, such as tariffs, distribution limitations, and regulatory challenges in the United States. With thoughtfully curated review questions at the end of each chapter, this guide is approachable and uniform. Whether you're entrenched in the business or just entering, this book will help you build brand stories, understand consumer trends, and leverage innovation for success. Join me in understanding the business behind the bottle and how to build your legacy in this billion-dollar industry. Your blueprint for wholesale alcohol distribution success is here.

Autor

Ian Pfeffer is a seasoned professional with a diverse background in the wine, beer, and spirits industry. His journey began at the University of Tampa before venturing into the bar and restaurant scene in Florida and Chicago, IL. With a passion for creating exceptional beverage experiences and pursuing elevated flavors, Ian transitioned into distribution as a spirits specialist in Chicago.Returning to Florida as a multi state sales manager, Ian leveraged his industry expertise and relationship-building skills to contribute to the growth of his team of 15 sales consultants. Joining Winebow in 2018, Ian played a pivotal role in driving remarkable sales growth in both Florida and Georgia.Under his collaborative partnership since 2018, Florida's spirits sales have more than tripled, while Georgia's sales have nearly doubled during the same period. These achievements reflect the dedication and efforts of a unified regional team of spirits professionals. Beyond his professional pursuits, Ian cherishes his beautiful family, including his loving wife, daughter, cat, and a dog. He shares his passion for the adult beverage industry through a publicly published newsletter, offering valuable insights and trends.Ian's multifaceted experience, passion for creating exceptional experiences, and commitment to pursuing elevated beverage journeys make him a valuable asset in driving success and delivering exceptional experiences in the spirits industry.Now a published author on business strategy in the wholesale spirits industry, Ian is turning a page in what is a long book of development and consulting in the beverage alcohol industry.

Produktdetails

• Verlag: Graeworks
• Seitenzahl: 322
• Erscheinungstermin: 11. Juni 2024
• Englisch
• Abmessung: 222mm x 145mm x 23mm
• Gewicht: 587g
• ISBN-13: 9798218451431
• Artikelnr.: 71890318