The Building Blocks of Sales Enablement
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In his new book, The Building Blocks of Sales Enablement, Mike Kunkle presents a proven approach that supports sales talent and achieves true business results. He lays out an easy-to-follow structure through the concept of building blocks interconnected by systems thinking and a consistent cadence of training, coaching, and content. Comprehensive and versatile, Kunkle's book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. Chapters detail how ...
In his new book, The Building Blocks of Sales Enablement, Mike Kunkle presents a proven approach that supports sales talent and achieves true business results. He lays out an easy-to-follow structure through the concept of building blocks interconnected by systems thinking and a consistent cadence of training, coaching, and content. Comprehensive and versatile, Kunkle's book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. Chapters detail how to use each building block, with reflective questions and guidance for creating your own analysis and tools. Also included are a chapter on sales onboarding, separate chapters on how to integrate communication and support services, and recommended resources.
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