Erik Du Plessis

Gebundenes Buch

The Branded Mind

Beschreibung

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.

Autor

Erik du Plessis is President of the Johannesburg-based research agency, Impact Information. Impact is now part of the Millward Brown Group, one of the world's top 10 market research companies (owned by WPP) with 65 offices in 39 countries. He is also the author of The Advertised Mind.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 272
• Erscheinungstermin: 3. Februar 2011
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 568g
• ISBN-13: 9780749461256
• ISBN-10: 074946125X
• Artikelnr.: 31894356