David Kincaid

Gebundenes Buch

The Brand-Driven CEO

Embedding Brand Into Business Strategy

Beschreibung

This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.

Autor

David Kincaid is among North America’s most recognized and respected opinion leaders in the field of brand management. Prior to starting Level5 Strategy, David was Chief Marketing Officer at Corus Entertainment and the Senior VP of Marketing and Strategic Planning at Labatt Breweries of Canada. He also held management roles at American Express and General Foods. David is a frequent speaker at leading business schools and conferences and serves as an adjunct professor of marketing at the Smith School of Business (Queen’s University) and the Schulich Executive Education Program (York University). Notable amongst David’s many honors is being inducted into the American Marketing Association’s Marketing Hall of Legends. David Kincaid is also the author of Brand Forward, Brand Back (2017) and The Value of Promise Consistently Kept (2017).

Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 208
• Erscheinungstermin: 15. Oktober 2020
• Englisch
• Abmessung: 233mm x 161mm x 27mm
• Gewicht: 516g
• ISBN-13: 9781442649859
• ISBN-10: 1442649852
• Artikelnr.: 59079865