The Boston Consulting Group on Strategy
Classic Concepts and New Perspectives
Ed. by Carl W. Stern and M. S. Deimler
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Lernen Sie von den Besten! In 75 kurzen, prägnanten Texten vermittelt Ihnen die Boston Consulting Group - das Pendant zu McKinsey auf dem Gebiet des modernen strategischen Managements - Informationen und Erfahrungen zu Themen, die jeden Manager und Geschäftsführer interessieren. Die Fülle von Material zum Design von Organisationen, zu Führung und Wandel, Geschäftsdenken, strategischer Planung und anderem wird jetzt erstmals einem breiten Publikum zugänglich gemacht.
A collection of the best thinking from one of the most innovative management consulting firms in the world
For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm s best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here s a sampling of the provocative thinking you ll find inside:
"You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be."
"The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources."
"Use more debt than your competition or get out of the business."
"When information flows freely, reputation, more than reciprocity,becomes the basis for trust."
"As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation."
"When brands become business systems, brand management becomes far too important to leave to the marketing department."
"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra."
"Most of our organizations today derive from a model whose original purpose was to control creativity."
"Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities."
"IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."
For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm s best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here s a sampling of the provocative thinking you ll find inside:
"You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be."
"The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources."
"Use more debt than your competition or get out of the business."
"When information flows freely, reputation, more than reciprocity,becomes the basis for trust."
"As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation."
"When brands become business systems, brand management becomes far too important to leave to the marketing department."
"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra."
"Most of our organizations today derive from a model whose original purpose was to control creativity."
"Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities."
"IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."
