Dilip Soman, Catherine Yeung

Gebundenes Buch

The Behaviorally Informed Organization

Beschreibung

Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.

Autor

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre. Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.

Produktdetails

• Behaviorally Informed Organizations
• Verlag: University of Toronto Press
• Seitenzahl: 328
• Erscheinungstermin: 1. März 2021
• Englisch
• Abmessung: 233mm x 160mm x 28mm
• Gewicht: 670g
• ISBN-13: 9781487507893
• ISBN-10: 1487507895
• Artikelnr.: 59081912