The Bait must be Attractive to the Fish and not to the Fisherman
Sarah Lubjuhn
Broschiertes Buch

The Bait must be Attractive to the Fish and not to the Fisherman

Entertainment-Education Collaborations between Professionals in the Sustainability and the Television Field

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In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called ¿Entertainment-Education (E-E) collaborations¿. Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany¿s television field since the 1990s. It...