The Attention Value of Advertisements in a Leading Periodical, an Experiment in Measuring the Relati

The Attention Value of Advertisements in a Leading Periodical, an Experiment in Measuring the Relati

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This book presents an experiment conducted to measure the relationship between the attention value of advertisements and the price of a leading periodical. It provides insights for marketers and advertisers on the effectiveness of advertisements in different types of periodicals. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (i...