The ASK

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What if the only thing standing between you and your next big breakthrough... was a better question? The ASK is the ultimate guide for business owners, entrepreneurs, and change-makers who are tired of spinning their wheels. Whether you're chasing new clients, seeking investment, hiring top talent, or expanding internationally-this book gives you the clarity and courage to make the right ask to the right person at the right time. Inside, you'll discover how to:Build trust and credibility through authentic connection Frame your ask in a way that gets results Tap into global networks eager to su...

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Wendy Sneddon is an accomplished business strategist, author, and champion for small business owners who want to grow with confidence, clarity, and purpose. As co-author of The ASK, Wendy brings a fresh, practical perspective shaped by years of experience supporting entrepreneurs to unlock their voice, own their value, and take bold steps toward their goals.Wendy is Chief of Staff and an Ambassador for the SBN and the founder of JFDI Secrets Ltd, a business dedicated to helping entrepreneurs,especially those in service-based industries, write and publish books that position them as credible experts in their field.She believes passionately that every business owner has a powerful story to tell, and that sharing that story can be the key to attracting the right clients, building trust, and growing a thriving business. Her career began in HR and learning & development, where she supported leaders to build stronger teams, develop communication skills, and implement people strategies that drive results. This background gave her a deep understanding of the internal barriers that hold business owners back - like imposter syndrome, lack of focus, or the inability to articulate their value and inspired her mission to change that. Wendy's signature approach is simple but powerful: stop hiding, get clear on your message, and just ASK. This philosophy runs through every aspect of The ASK, which she co-authored with Russell Dalgleish to demystify the process of reaching out for help, building partnerships, and stepping into the spotlight. In The ASK, Wendy shares tools, stories, and frameworks designed to help small business owners ASK for what they need, whether it's support, investment, introductions, or visibility. She knows from experience that most entrepreneurs are brilliant at what they do, but struggle to communicate their worth or ASKfor help without feeling like they're failing. Her mission is to flip that script and empower people to see Asking not as a weakness, but as a strength. Wendy is also the editor of www.sentinel.scot, a Scottish business publication that celebrates innovation, entrepreneurship, and community. She uses the platform to spotlight the people and organisations driving change across Scotland and beyond, while giving others the tools and encouragement to share their own stories.As a business coach, author and speaker, Wendy has helped business owners move from self-doubt to self-published. With The ASK, Wendy has brought together her expertise in business growth, personal development, and storytelling to create a practical guide that anyone can use. Her voice throughout the book is supportive, straight-talking, and uplifting, reminding readers that their next opportunity could bejust one ASK away. Whether you're starting out, scaling up, or looking to make a bigger impact, Wendy Sneddon will inspire you to step up, speak out, and ASK for what you truly want. https://www.linkedin.com/in/wendysneddon