The Art of Selling the Art of Healing
Alex Lubarsky
Broschiertes Buch

The Art of Selling the Art of Healing

How the Rebels of Today Are Creating the Health Care of Tomorrow; and Why Your Life Depends on It

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The most important ingredient in the art of healing is the art of selling. I say that with all the respect in the world for every other part of this vast system of care that has grown into a sprawling and complex three-trillion-dollar metropolis. For the last sixty or so years, the providers of care have depended on third-party entities to handle the part of selling for them. From insurance companies who sold millions of people on the importance of paying monthly premiums for health-care insurance to the government that did the same thing under the more intimidating, compulsory taxation. Today...