The Art of Seducing Your Customers
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Differentiate yourself from the competition by seducing your customers In a world where there's always a cheaper, faster product or service, how do you stand out against the competition? In The Art of Seducing Your Customers, John Boccuzzi Jr. introduces the S.E.D.U.C.E. framework, which teaches you how to build teams, rise above the competition, and deliver exceptional customer experiences that drive revenue and profitability. Step up and pay attention Empower your employees Design experience for acquisition and retention Uncover friction Connect the dots between intention and expectation Exp...
Differentiate yourself from the competition by seducing your customers In a world where there's always a cheaper, faster product or service, how do you stand out against the competition? In The Art of Seducing Your Customers, John Boccuzzi Jr. introduces the S.E.D.U.C.E. framework, which teaches you how to build teams, rise above the competition, and deliver exceptional customer experiences that drive revenue and profitability. Step up and pay attention Empower your employees Design experience for acquisition and retention Uncover friction Connect the dots between intention and expectation Expect competitors and the environment to change John utilizes engaging storytelling, real-life examples, and expert interviews to teach you how to create memorable moments that will turn your customer into a raving fan of your brand. Key takeaways include: The importance of avoiding complacency and knowing when to pivot How to be a friction hunter to continually create a smoother experience for employees and customers Traits you need to look for when hiring team members How to scale your team without losing passion for the customer Ensuring your team focuses on not just customer acquisition but also long-term retention and growth How to ensure you stay aligned with your customer's needs How Gen AI and technology will impact Customer and Employee experience and what you and your team can do to stay current and relevant
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