John Dobson
Gebundenes Buch

The Art of Management and the Aesthetic Manager

The Coming Way of Business

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Businesses that tend to flourish during any given time period usually reflect the aspirations and attitudes of the prevailing culture. More specifically, the managers within these businesses reflect these characteristics. The challenge to management therefore is to read and interpret subtle cultural shifts and to understand how these shifts impact the role of business in society. These facts beg the questions What is the prevailing culture of the twenty-first century going to be? and How is this culture going to be reflected in the attitudes and aspirations of business management? The author o...