Astrid Groenewegen

Broschiertes Buch

The Art of Designing Behaviour

Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours

Beschreibung

The Art of Designing Behaviour is an applied behavioural science method to influence decisions and shape desired behaviours. The book contains practical principles.

Autor

Astrid Groenewegen is the founder of SUE Behavioural Design, a strategic innovation agency specialised in behavioural change. With her officially acknowledged Behavioural Design Academy she has trained more than 2,500 individuals from 45 countries by way of the SUE Behavioural Design Method.

Produktdetails

• Verlag: Management Impact Publishing
• Seitenzahl: 376
• Erscheinungstermin: 23. September 2022
• Englisch
• Abmessung: 238mm x 168mm x 24mm
• Gewicht: 703g
• ISBN-13: 9789024451777
• ISBN-10: 9024451779
• Artikelnr.: 68472480