Robert Dilenschneider

Broschiertes Buch

The AMA Handbook of Public Relations

Leveraging PR in the Digital World

Beschreibung

Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how to merge traditional and online PR campaigns to manage and enhance public profiles.

Autor

ROBERT L. DILENSCHNEIDER (New York, NY) is the founder and principal of The Dilenschneider Group, a public relations and communications consulting firm. He is the former president and chief executive officer of Hill and Knowlton, Inc. and the author of many books including Power and Influence.

Produktdetails

• Verlag: Amacom
• Seitenzahl: 256
• Erscheinungstermin: 28. März 2023
• Englisch
• Abmessung: 254mm x 178mm x 14mm
• Gewicht: 449g
• ISBN-13: 9781400245925
• ISBN-10: 1400245923
• Artikelnr.: 66758934