Greg Kihlström
Broschiertes Buch

The Agile Brand Revisited

Principles for the continuously improving, customer-focused enterprise

Herausgeber: Green, Loretha
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With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to understanding and implementing agility within your organization. Through a blend of foundational concepts, core principles, and practical strategies, you'll discover how to transform your brand into a dynamic, customer-centric powerhouse. By embracing agility, continuous improvement, and strategic flexibility, your brand can navigate market fluctu...