The Age of Responsibility
Csr 2.0 and the New DNA of Business
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This landmark book shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. The author describes the new concept and mission of the new movement and explains its agenda in a succinct guide that will be useful for CSR professionals, including managers, consultants, academics, and non-governmental organizations.
The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
Provides a 'second generation' approach to CSR that will breathe new life into the movement
Can increase the effectiveness of CSR as a strategy to create positive change in society through business
Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
Provides a 'second generation' approach to CSR that will breathe new life into the movement
Can increase the effectiveness of CSR as a strategy to create positive change in society through business
Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
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