Adam Ferrier (, Chief Strategy Officer, CumminsRoss)

Broschiertes Buch

The Advertising Effect: How to Change Behaviour

Beschreibung

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Autor

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

Produktdetails

• Verlag: Oxford University Press Australia
• Seitenzahl: 240
• Erscheinungstermin: 1. Juli 2014
• Englisch
• Abmessung: 228mm x 151mm x 15mm
• Gewicht: 382g
• ISBN-13: 9780195593921
• ISBN-10: 0195593928
• Artikelnr.: 42381259