Gebundenes Buch

The Advertising and Consumer Culture Reader

Beschreibung

The Advertising and Consumer Culture Reader assembles the most important writings on advertising and society. Arranged thematically, these 27 essays will provide readers with the some of the best-known and most provocative writings on the nature, process, and social implications of advertising and consumer culture for society.

Autor

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge. Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 458
• Erscheinungstermin: 30. April 2009
• Englisch
• Abmessung: 260mm x 183mm x 29mm
• Gewicht: 1050g
• ISBN-13: 9780415963299
• ISBN-10: 041596329X
• Artikelnr.: 26489346