Al Ries, Jack Trout

Broschiertes Buch

The 22 Immutable Laws Of Marketing

Beschreibung

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

Autor

Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing, and the author of Focus: The Future of Your Company Depends on It.

Produktdetails

• Verlag: HarperCollins UK / Profile Books
• Main
• Seitenzahl: 160
• Erscheinungstermin: 24. Oktober 1994
• Englisch
• Abmessung: 197mm x 129mm x 15mm
• Gewicht: 118g
• ISBN-13: 9781861976109
• ISBN-10: 1861976100
• Artikelnr.: 09576562