Thomas Barta, Patrick Barwise

Gebundenes Buch

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Beschreibung

How to succeed as a marketing leader in todayâ s global, digital world

Autor

Thomas Barta is an internationally recognized thought leader on marketing leadership. As a McKinsey Partner with a senior marketing background, he helped shape the strategy and define the DNA behind many Fortune 500 brands. Barta has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Each year, he gives more than 40 keynotes and seminars for companies, industry associations, and universities. His clients include many of the world's most prominent companies. As a dean of McKinsey's highest-rated internal program, he trained over a thousand McKinsey leaders on driving change without authority. Barta is the leadership Dean of the global CMO Fellowship Program, a joint venture between McKinsey and the Marketing Academy. He has written for the Huffington Post, McKinsey Quarterly, and is a columnist for cmo.com, the No. 1 online magazine for marketing leaders. Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and a Visiting Senior Fellow at the London School of Economics. He is an experienced consultant and expert witness on international commercial, tax and competition cases. His book Simply Better, co-authored with Seán Meehan, won the American Marketing Association's 2005 Berry-AMA Book Prize. Barwise's articles have appeared in the Harvard Business Review, MIT Sloan Management Review, and Financial Times.

Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 240
• Erscheinungstermin: 16. Oktober 2016
• Englisch
• Abmessung: 236mm x 156mm x 30mm
• Gewicht: 468g
• ISBN-13: 9781259834714
• ISBN-10: 1259834719
• Artikelnr.: 44731774