Lisa Sargent

Broschiertes Buch

Thankology

Beschreibung

Get the nonprofit book by Lisa Sargent that shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking. Complete with gratitude brain science, field-tested samples, and page after page of show-stopping results across donation thank-you letters, donor newsletters, annual reports, welcome packs, and more - plus a 6-step framework to ensure your donor thank you success every time - put your nonprofit first in line to buy this book. Praise for Thankology: "Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that will be fundraising's latest and perhaps, most lucrative science. Thankology doesn't just teach you. It gives you real, concrete, copyable examples on almost every page." - Ken Burnett, SOFII founder, fundraising icon, and author of multiple nonprofit bestsellers including Relationship Fundraising

Autor

LISA SARGENT is an award-winning fundraising copywriter, nonprofit educator, and story strategist on a mission to transform the way nonprofits communicate with their donors. Sargent is a contributing author to the acclaimed decision science book Change for Better, and her free Donor Thank-You Clinics were named one of the world's "top 10 gifts for fundraisers" by SOFII (Showcase of Fundraising Innovation and Inspiration). Sargent is co-author of Lessons from Merchants Quay Ireland, a widely acclaimed case history on the remarkable outcome of proper donor care, created at the invitation of the Commission on the Donor Experience. With a Certificate in Philanthropic Psychology with Distinction from the Institute for Sustainable Philanthropy, Sargent writes, speaks, and trains on what works: proven production perspectives, results-based copywriting and creative tips, actionable strategies, and a bounty of behavioral science delivered with a perennial passion for building a better world. She wears her heart on her sleeve for clients past and present including: Trócaire, Best Friends Animal Society, Merchants Quay Ireland, ChildVision, St. Helena Hospital Foundation, Barretstown, Shriners Hospitals for Children, Animals Asia, and Northwestern Memorial Foundation, among others. Sargent lives in New Hampshire with her husband and giant rescued Great Pyrenees and is the adoring mom of a tool-and-die-maker daughter, who clearly got all her math skills from her father.

Produktdetails

• Verlag: Civil Sector Press
• Seitenzahl: 186
• Erscheinungstermin: 30. Januar 2025
• Englisch
• Abmessung: 280mm x 216mm x 12mm
• Gewicht: 709g
• ISBN-13: 9781998796151
• ISBN-10: 1998796159
• Artikelnr.: 73698098