Texas Public School Communication Directors in the 21st Century
Sonja A. Lopez
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Texas Public School Communication Directors in the 21st Century

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Communication directors have become part of public school districts' administrative framework in the 21st century. Maintaining a social media presence and satisfying stakeholders' expectations for current, up-to-date, and accurate information have increased the need for superintendents to employ a public relations professional. The purpose of this transcendental phenomenological study was to explore the various experiences of communication directors in public schools. Grunig's (1992) excellence theory served as the conceptual framework for the study. By employing a purposive sampling strategy,...