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Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card
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Published June 2004 Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship.” Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. Th...
Published June 2004 Technology Ventures is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship.” Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. The book integrates the most valuable entrepreneurship and technology management theories from some of the world’s leading scholars and educators. It provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. Technology Ventures details the critical differences between scientific ideas and true business opportunities. For a current list of schools who have adopted the textbook for use in their courses, please visit: http://edcorner.stanford.edu/techventures/additional_activecourses.htm
Table of contents:
Section I 1 Capitalism and the Technology Entrepreneur 2 The Opportunity, the Entrepreneur, and the Business Summary 3 Building Competitive Advantage 4 Creating Strategy 5 Technology, Innovation, and Timing Section II 6 Risk, Return, and Product Design 7 Corporate Technology Ventures 8 Creating New Ventures and the Business Plan 9 Building Knowledge and Learning in a New Enterprise 10 Name, Legal Formation, and Intellectual Property Section III 11 The Marketing and Sales Plan 12 The New Enterprise Organization 13 Acquiring, Organizing, and Managing Resources 14 Acquisitions, Mergers, and Global Business 15 The Management of Operations Section IV 16 The Profit and Harvest Plan 17 The Financial Plan 18 Sources of Capital 19 Presenting the Plan and Negotiating the Deal 20 Leading the New Technology Venture to Success Appendix A Business Plans Appendix B Cases Appendix C Glossary Appendix D Information on the Internet
Table of contents:
Section I 1 Capitalism and the Technology Entrepreneur 2 The Opportunity, the Entrepreneur, and the Business Summary 3 Building Competitive Advantage 4 Creating Strategy 5 Technology, Innovation, and Timing Section II 6 Risk, Return, and Product Design 7 Corporate Technology Ventures 8 Creating New Ventures and the Business Plan 9 Building Knowledge and Learning in a New Enterprise 10 Name, Legal Formation, and Intellectual Property Section III 11 The Marketing and Sales Plan 12 The New Enterprise Organization 13 Acquiring, Organizing, and Managing Resources 14 Acquisitions, Mergers, and Global Business 15 The Management of Operations Section IV 16 The Profit and Harvest Plan 17 The Financial Plan 18 Sources of Capital 19 Presenting the Plan and Negotiating the Deal 20 Leading the New Technology Venture to Success Appendix A Business Plans Appendix B Cases Appendix C Glossary Appendix D Information on the Internet