Julian Dent

Broschiertes Buch

Technology Distribution Channels

Understanding and Managing Channels to Market

Beschreibung

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.

Autor

Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over 25 years of experience in distribution throughout the world, specializing in channel strategy and implementation. His clients have included Barclays Bank, BP, IBM, Microsoft, Nokia, Subway and Xerox.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 352
• Erscheinungstermin: 1. August 2014
• Englisch
• Abmessung: 234mm x 156mm x 20mm
• Gewicht: 532g
• ISBN-13: 9780749472177
• ISBN-10: 0749472170
• Artikelnr.: 40076681