Technological innovation as a strategic business tool
Case study on the J. Assy agricultural parts and equipment creation and development company
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The aim of this study is to carry out a comprehensive analysis of technological innovation as a strategic business tool, seeking to understand the importance and advantages that companies will obtain by using it as a strategy to achieve their goals and objectives, with reference to the current market where competitiveness is more fierce. The aim was to bring to the corporate sphere the need to adapt to the constantly changing environment, which offers both threats and opportunities.
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