Technographic Segmentation
Broschiertes Buch

Technographic Segmentation

Market Research, Market Segmentation

Herausgegeben: Reene, Jules
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Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible target markets. With the advent of personal computers and home video in the late 1980s and the explosion in Internet use, personal digital assistants, BlackBerries, video games, cell phones, etc. in the 1990s, information and commun...