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Technobabble
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chronicles the pervasive and indiscriminate use of computer terminology, especially as it is applied to situations that have nothing to do with technologyIn this lively account, computerese expert John A. Barry chronicles an important linguistic development, which he has termed 'technobabble': the pervasive and indiscriminate use of computer terminology, especially as it is applied to situations that have nothing all to do with technology.John A. Barry is the coauthor of nine books, including the bestseller Sunburst. The Ascent of Sun Microsystems. He is currently a freelance writer and consul...
chronicles the pervasive and indiscriminate use of computer terminology, especially as it is applied to situations that have nothing to do with technology
In this lively account, computerese expert John A. Barry chronicles an important linguistic development, which he has termed 'technobabble': the pervasive and indiscriminate use of computer terminology, especially as it is applied to situations that have nothing all to do with technology.
John A. Barry is the coauthor of nine books, including the bestseller Sunburst. The Ascent of Sun Microsystems. He is currently a freelance writer and consultant in the San Francisco Bay area.
Review text:
'Well researched, lively, entertaining, and ought to be required reading for every computer journalist, PR agent, and marketing executive in the business.'
-- Wendy Grossman, New Scientist
'Technobabble is a remarkable opus, categorizing and tracing the etymology of literally thousands of computer terms now in common use. In the Process, Barry gives the reader an eclectic lesson in the history of the computer industry and a revealing took at the way that techies think. '
-- Simson L. Garfinkel, Christian Science Monitor
'A serious study of the language of the new technocracy.'
-- William Safire, The New York Times Magazine
In this lively account, computerese expert John A. Barry chronicles an important linguistic development, which he has termed 'technobabble': the pervasive and indiscriminate use of computer terminology, especially as it is applied to situations that have nothing all to do with technology.
John A. Barry is the coauthor of nine books, including the bestseller Sunburst. The Ascent of Sun Microsystems. He is currently a freelance writer and consultant in the San Francisco Bay area.
Review text:
'Well researched, lively, entertaining, and ought to be required reading for every computer journalist, PR agent, and marketing executive in the business.'
-- Wendy Grossman, New Scientist
'Technobabble is a remarkable opus, categorizing and tracing the etymology of literally thousands of computer terms now in common use. In the Process, Barry gives the reader an eclectic lesson in the history of the computer industry and a revealing took at the way that techies think. '
-- Simson L. Garfinkel, Christian Science Monitor
'A serious study of the language of the new technocracy.'
-- William Safire, The New York Times Magazine