Take Charge of the Future
Using the Power of Scenarios to Drive Strategy and Performance
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Strategic planner and consultant Arden Brummell shares his wealth of experience about the scenarios-to-strategy planning process, weaving in his personal career journey with practical examples and insights. The process of creating scenarios and developing strategy provides a powerful vehicle for strategic conversation leading to better informed decision-making across business, government and non-profit organizations. Designed for planning directors, managers, MBA students, or anyone guiding organizations facing uncertainty and complexity, this book describes how to effectively implement a scen...
Strategic planner and consultant Arden Brummell shares his wealth of experience about the scenarios-to-strategy planning process, weaving in his personal career journey with practical examples and insights. The process of creating scenarios and developing strategy provides a powerful vehicle for strategic conversation leading to better informed decision-making across business, government and non-profit organizations. Designed for planning directors, managers, MBA students, or anyone guiding organizations facing uncertainty and complexity, this book describes how to effectively implement a scenarios-to-strategy process within an integrated strategic management framework.
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