Synchronizing the Air Force Message
A Communication Strategy
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Institutionally, the U.S. government, the Department of Defense, and by extension, the U.S. Air Force do not effectively communicate for effect with stakeholders, those domestic and international audiences whose influence shapes our ability to protect national interests. Achieving synchronized government-wide strategic communication effects remains unrealized. Senior leaders continue to fail to fully recognize that the global information environment grows more transparent every day. Opportunities to effectively engage in this increasingly transparent information environment are lost. The absen...
Institutionally, the U.S. government, the Department of Defense, and by extension, the U.S. Air Force do not effectively communicate for effect with stakeholders, those domestic and international audiences whose influence shapes our ability to protect national interests. Achieving synchronized government-wide strategic communication effects remains unrealized. Senior leaders continue to fail to fully recognize that the global information environment grows more transparent every day. Opportunities to effectively engage in this increasingly transparent information environment are lost. The absence of communication innovation in today's transparent environment cripples the government's, the Department's, and the Air Force's ability to formulate communication campaigns that succeed in advancing awareness, understanding and advocacy for the critical national security policies and shaping activities the government, the DoD and the Air Force engage in on behalf of the American people. We fail to fully actualize one of the fundamental tenets of a democratic society by failing to fully engage in the public debate. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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