Sustainable Marketing, Branding and CSR in the Digital Economy
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Sustainable Marketing, Branding and CSR in the Digital Economy

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Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers' purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to emerging digital environments. Consumers are increasingly becoming aware of the ecological issues that their consumption creates in the marketplace. Despite the importance of sustainable practices, when and how sustainability occurs regarding the consumer's purchase decision remains largely unexplore...