Broschiertes Buch

Sustainable Marketing and Customer Value

Beschreibung

Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability.

Autor

Subrata Chattopadhyay is an MSc, MBA, PhD from IIT-ISM Dhanbad. Adept at innovative teaching practices he is highly networked with the industry. He not only teaches but also practices and his students' do adore him for the same. He has contributed in more than 30 International Journals and has published more than 23 papers in seminars and conferences. Besides, he has authored 3 books on Computations in Estate Management, Transport Management and Values and Ethics for Engineers and Managers. He is associated as life member with ISTD, CMA, PRSI, NIPM, NHRD, NFED, ISABS and does mentoring and consulting for various Organisations. Sundeep Singh Sondhi is Head of Department of the Business Administration Department of UEM Kolkata, India. Arunava Dalal is an Assistant Professor within the Business Administration Department of UEM Kolkata, India.

Produktdetails

• Routledge Studies in Marketing
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 346
• Erscheinungstermin: 26. August 2024
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 520g
• ISBN-13: 9781032002453
• ISBN-10: 103200245X
• Artikelnr.: 71236346