Sustainable Management of Purchase Intention Use Statistical Analysis

Sustainable Management of Purchase Intention Use Statistical Analysis

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This book was intended to determine what factors affect online shoppers' purchase intention in the e-business environment and to verify how organizations' internal and external dynamics may underlie the success of e-commerce companies, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers' purchasing intention as well. Based on our research, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results sho...