Sustainable Destination Branding and Marketing
Strategies for Tourism Development
Herausgeber: Sharma, Anukrati; Hassan, Azizul; Pulido-Fernández, Juan Ignacio
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This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.
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