Broschiertes Buch

Sustainable Branding

Ethical, Social, and Environmental Cases and Perspectives

Herausgeber: Foroudi, Pantea; Palazzo, Maria

Beschreibung

Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.

Autor

Pantea Foroudi is Business Manager and Solution Architect at Foroudi Consultancy as well as member of the Marketing, Branding, and Tourism, Middlesex University, London. Maria Palazzo is a research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), an adjunct professor at Universitas Mercatorum (Italy) and a member of the Sustainability Communication Centre (SCC).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 390
• Erscheinungstermin: 29. Januar 2021
• Englisch
• Abmessung: 246mm x 174mm x 21mm
• Gewicht: 693g
• ISBN-13: 9780367428815
• ISBN-10: 0367428814
• Artikelnr.: 60352762