Leandro Tadeu Novi

Broschiertes Buch

Sustainability Communication

New challenges for organisational communication

Beschreibung

Corporate sustainability is certainly a new paradigm. In an increasingly connected society that is aware of socio-environmental challenges, it is essential for the survival of organisations and the strengthening of brands to adopt a stance that reconciles economic interests with environmental preservation and social promotion. But what is the role of communication in this process? What challenges do companies and professionals face in this reality? Find out in this book, which discusses the paths of corporate communication and presents the initiatives of various organisations.

Autor

Master's degree in Communication, with a background in Marketing and Electrical Engineering. He has been working for over 25 years in the areas of Marketing and Communication, advising companies of different sizes and segments. In the academic field, he coordinates the Advertising and Propaganda Course at the Municipal University of São Caetano and is a professor at Mackenzie Presbyterian University.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 128
• Erscheinungstermin: April 2025
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 209g
• ISBN-13: 9786206822073
• ISBN-10: 6206822079
• Artikelnr.: 74042168