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Sustainability as a source for competitive advantages

Frameworks and criteria for the successful implementation of Sustainability Marketing based management approach

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Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Pforzheim University, language: English, abstract: The objective of this paper is in the first instance to identify and discuss frameworks and prerequisites which might enable companies to successfully implement a sustainability marketing approach within the company and along the supply chain. Further, and more importantly, the aim is to put forward arguments that demonstrate the economic viability and attractiveness of the approach and as such establish a business case fo...