Fabrizio Mosca, Valentina Chiaudano

Gebundenes Buch

Sustainability and Luxury Management

Beschreibung

Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers' idea of it.

Autor

Fabrizio Mosca is a Full Professor of Corporate, Business Strategy and Marketing at the University of Torino, Italy. Valentina Chiaudano is a research fellow and lecturer in Marketing and Sustainability Management at the University of Turin, Italy.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 196
• Erscheinungstermin: 31. Oktober 2024
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 481g
• ISBN-13: 9781032841267
• ISBN-10: 1032841265
• Artikelnr.: 71654674