Sustainability Agenda: The Challenge & Opportunity for Organizations
Fiona Ngesa
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Sustainability Agenda: The Challenge & Opportunity for Organizations

A case study of Inbound Tour Operators in Kenya

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The impacts of climate change are becoming apparent, and the demand for products & experiences that have embraced sustainability practices across the whole value chain is on the rise. Organizations therefore need to go beyond LOOKing good to BEING good. Sustainability provides an opportunity for a win-win outcome for the destinations, communities, travelers and businesses. Tourism is one of the global sectors that can play a pivotal role in the realization of the Sustainable Development Goals due to its backward and forward linkages to the rest of the economy. So why are many organizations not...