Survival First

Survival First

The Rebel Entrepreneur's Guide to Risk, Riches and Immortality

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Entrepreneurship can be hell. Most quit, scarred by financial ruin, emotional trauma and broken dreams. So how do we defy the odds and win this great bet on ourselves? In Dante's Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape. Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional rea...