David Allan

Broschiertes Buch

Super Sonic Logos

The Power of Audio Branding

Beschreibung

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.

Autor

David Allan, PhD, is a professor of marketing at Saint Joseph's University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media & Communications from Temple University. He has written two books, This Note's For You on Business Experts Press and HitPlay; three book chapters, Oxford Handbook of Music and Advertising, Brick & Mortar, and Encyclopedia American Music and Culture; six case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé and Coca-Cola); and multiple journal articles, including JAR, JBR, and JCR. He also has a podcast called Marketing Musicology on Profcasters. Prior to academia he spent 20+ years in radio.

Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 154
• Erscheinungstermin: 22. Juli 2021
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 234g
• ISBN-13: 9781637420829
• ISBN-10: 163742082X
• Artikelnr.: 62111842