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Summary: The Wright Way

Review and Analysis of Eppler's Book

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The must-read summary of Mark Eppler's book: "The Wright Way: 7 Problem-Solving Principles from the Wright Brothers that Can Make Your Business Soar". This complete summary of the ideas from Mark Eppler's book "The Wright Way" tells the story of the Wright brothers, who successfully built and flew an aeroplane in 1903, despite most people believing it was impossible. In his book, the author analyses the keys to their success, highlighting their approach to problem solving in seven principles, which can be directly applied to solve the challenging problems in the broader business community toda...