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Summary: Never Be Closing

Review and Analysis of Hurson and Dunne's Book

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The must-read summary of Tim Hurson and Tim Dunne's book: "Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself". This complete summary of the ideas from Tim Hurson and Tim Dunne's book "Never Be Closing" provides an updated approach to selling. While in the past, salespeople would attempt numerous closes until the client relented, the authors of this book suggest that this is outdated. They now suggest simply being useful; solving problems and seizing opportunities will naturally lead to sales. This Productive Selling approach is explained in detail...