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Summary: Loyalty Rules!

Review and Analysis of Reichheld's Book

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The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships". This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in the future. In his book, the author explains that this can be achieved by following the six key principles and presents each of them in turn, explaining why they are importa...