David Morgan, Sally Morgan

Broschiertes Buch

Successful Focus Groups

Advancing the State of the Art

Beschreibung

This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Autor

DAVID MORGAN is an adventurer who has sailed from Australia to America via Vietnam and China and run marathons in various destinations, from New York to Tokyo. He has also hiked the Kokoda Trail and Great Ocean Walk in the pursuit of adventure. By living life and fulfilling his optimal potential, David's story proves that no challenge cannot be overcome if the motivation is great enough. David is the founder of Morgan Development Group and Morgan & Co, and continues to occupy diverse roles within the construction and real estate sectors. He is also always on the lookout for a new adventure, whatever that may be. First and foremost, however, David is a father to four precious children. He lives with his partner and children in Williamstown, Victoria.

Produktdetails

• Verlag: Sage Publications, Inc.
• Seitenzahl: 288
• Erscheinungstermin: 1. Januar 1993
• Englisch
• Abmessung: 216mm x 140mm x 17mm
• Gewicht: 410g
• ISBN-13: 9780803948747
• ISBN-10: 0803948743
• Artikelnr.: 22471015