Success and Failure Factors for Micro and Small Businesses
Cláudio Viapiana
Broschiertes Buch

Success and Failure Factors for Micro and Small Businesses

Microenterprise

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The general aim of this work is to find out about the success factors of micro and small companies, identifying the characteristics of the managers, the operational practices and the factors that have contributed to the best results for these companies. In addition to the initial objectives, we study how micro and small companies are classified, their importance in the economic context, their strategic positioning and their problems. The various business success factors referenced in the literature are investigated, as are the characteristics of entrepreneurs, using questionnaires, interviews ...