Studying influencing factors on trust towards online shopping
Mahmoud Nassar
Broschiertes Buch

Studying influencing factors on trust towards online shopping

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This research paper is about factors that affect on confidence towards online shopping. Two types of factors are studied, the first type is technological factors that consist of security, privacy and the second type is psychological factors that consist of perceived reputation, and past experience. Four hypotheses were assumed to study consumer confidence towards online shopping. A survey method was used to collect data from 362 students of Limkokwing University. Reliability was calculated for the questionnaire in this research. Pearson correlation coefficient was used to measure the correlati...