Strategy

Theory and Practice

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Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include:Coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalization Topical and engaging case studies such as Disney s Strategy and Covid-19, Netflix Versus Amazon: Dynamic Capabilities for Global Success, and PS5, Xbox and BMW: Chips and Supply Chains A wealth of new examples of strategy in practice from world-renowned organisations such as Google, Un...