Robert S. Kaplan, David P. Norton

Gebundenes Buch

Strategy Maps

Converting Intangible Assets Into Tangible Outcomes

Beschreibung

Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the organization involved in strategy.

Autor

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.

Produktdetails

• Verlag: Harvard Business School Press / McGraw-Hill Professional
• Seitenzahl: 480
• Erscheinungstermin: 1. Februar 2004
• Englisch
• Abmessung: 244mm x 167mm x 45mm
• Gewicht: 874g
• ISBN-13: 9781591391340
• ISBN-10: 1591391342
• Artikelnr.: 12512815