Strategy implementation in SMEs through the application of a BSC
Markus Lueger
Broschiertes Buch

Strategy implementation in SMEs through the application of a BSC

How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process

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SMEs in particular are able to respond more quickly than large companies to environmental influences, internal/external changes and much more. This makes SMEs fast-acting and flexible companies. However, when it comes to strategy implementation, SMEs lag behind many large companies. Without a defined strategy and the measures required to implement it, a strategic plan is difficult to put into practice. This book examines the balanced scorecard method in relation to corporate strategy implementation, focusing on small and medium-sized enterprises. Based on a literature review covering the funda...