Strategy Implementation and Performance of Manufacturing Firms in Kenya
Peter Kihara
Broschiertes Buch

Strategy Implementation and Performance of Manufacturing Firms in Kenya

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Strategy Implementation is the second stage in strategic management process and also most important. The other stages are strategy formulation and strategy evaluation & control which come first and third respectively. However the importance, strategy implementation remains the difficult stage than strategy formulation itself. Past studies have documented that between 60-80% of organizations all over the world seriously struggle or fail to implement their strategic plans. This study explored the influence of strategy implementation and the performance of small and medium manufacturing firms in ...